About the project

Detailing Masters is a one-person detailing studio serving discerning vehicle owners across the Triangle area of North Carolina.

I delivered a logo design and brand identity in a single round, no revisions needed. The grid below shows the system at work across apparel, a vehicle wrap, drinkware, business cards, and the website hero, proof that one well-built mark carries cleanly across every surface the business touches.

A website for Detailing Masters is coming soon!

Detailing Masters is a one-person detailing studio serving discerning vehicle owners across the Triangle area of North Carolina.

I delivered a logo design and brand identity in a single round, no revisions needed. The grid below shows the system at work across apparel, a vehicle wrap, drinkware, business cards, and the website hero, proof that one well-built mark carries cleanly across every surface the business touches.

A website for Detailing Masters is coming soon!

Client

Detailing Masters

Location

Raleigh, NC

Industry

Boutique luxury detailing

Scope

Brand strategy, logo design, visual identity system

Date

June, 2026

Clipped screenshot of hero image featuring a dark colored sportscar in the backgound and text overlaying the car on the left.
Clipped screenshot of hero image featuring a dark colored sportscar in the backgound and text overlaying the car on the left.
Blue tinted liquid metallic treatment of the Detailing Masters car-shaped logomark
Blue tinted liquid metallic treatment of the Detailing Masters car-shaped logomark
Photo of the interior dashboard and front seat area of a luxury automobile with dark colored appoint
Photo of the interior dashboard and front seat area of a luxury automobile with dark colored appoint
Close up photo of a grid of business cards in dark mode and light mode featuring Detailing Masters new brand on the cards
Close up photo of a grid of business cards in dark mode and light mode featuring Detailing Masters new brand on the cards
Image of two avatar icons for Detailing Masters featuring the letters DM under the car shaped logomark.
Image of two avatar icons for Detailing Masters featuring the letters DM under the car shaped logomark.
Detailing Masters logo across the back of a dark colored windbreaker style jacket worn by a male model
Detailing Masters logo across the back of a dark colored windbreaker style jacket worn by a male model
Detailing Masters logo on the chest area of a windbreaker style jacket worn by a male model
Detailing Masters logo on the chest area of a windbreaker style jacket worn by a male model
Image of text listing the elements and keywords used to develop the brand: craftsman, immaculate, flawless, shine, luxury, premium, marque, pristine, concierge, meticulous, refined.
Image of text listing the elements and keywords used to develop the brand: craftsman, immaculate, flawless, shine, luxury, premium, marque, pristine, concierge, meticulous, refined.
Close up photo of a shiny black luxury car zoomed in on the headline and down the side of the car
Close up photo of a shiny black luxury car zoomed in on the headline and down the side of the car
A pair of brand-colored water bottles imprinted with the Detailing Masters logo
A pair of brand-colored water bottles imprinted with the Detailing Masters logo
Detailing Masters logo one color for light mode
Detailing Masters logo one color for light mode
Detailing Masters logo one color for dark mode
Detailing Masters logo one color for dark mode
Detailing Masters logo two color for dark mode
Detailing Masters logo two color for dark mode
Detailing Masters logo two color for light mode
Detailing Masters logo two color for light mode
Detailing Masters logo in various brand color combinations across a series of mockups of tee shirts and baseball caps on a male model
Detailing Masters logo in various brand color combinations across a series of mockups of tee shirts and baseball caps on a male model
An illusration of the primary Detailing Masters 3 primary brand colors blue, black and white
An illusration of the primary Detailing Masters 3 primary brand colors blue, black and white
An illusration of the primary Detailing Masters 3 primary brand colors blue, black and white
Photo of a hanging tag showing the Detailing Masters logo and "thank you" hanging from the rear view mirror on the interior of an automobile
Photo of a hanging tag showing the Detailing Masters logo and "thank you" hanging from the rear view mirror on the interior of an automobile
A gray van wrapped in Detailing Masters brand and information parked in the driveway of a luxury home
A gray van wrapped in Detailing Masters brand and information parked in the driveway of a luxury home
Mockup of a laptop screen and a phone screen showing the hero section of the Detailing Masters website
Mockup of a laptop screen and a phone screen showing the hero section of the Detailing Masters website
Image of text showing a stylized typography for the Detailing Masters brand font Michroma
Image of text showing a stylized typography for the Detailing Masters brand font Michroma
Image of text showing the typography for the Detailing Masters brand font Michroma
Image of text showing the typography for the Detailing Masters brand font Michroma
Image of text showing the typography for the Detailing Masters brand font Michroma
A closeup zoomed in photo of the Detailing Masters logo embroidered on a dark gray shirt
A photo of the Detailing Masters logo imprinted in white on the chest area of a brand blue polo shirt worn by a male model
An image showing a grid with all the Detailing Masters brand colors
Close up zoomed in photo of a car wheel with shiny spoked design
Detailing Masters logo horizontal layout 2 color for light backgrounds
Detailing Masters logo horizontal layout 2 color for dark backgrounds

Ria immediately understood Detailing Masters even better than I'd explained it.

The logo and colors feel premium, clean, and exactly right for the work I do. She captured the look and feel of Detailing Masters exactly, right down to the colors. I couldn't be happier with my new brand."

— Kelly Huffman, Owner, Detailing Masters

Ready to build something great together?

You deserve a

website

brand

design

that does justice to the work you deliver.

It all begins with a great strategy.

Let's get started!

Ready to build something great together?

You deserve a

website

brand

design

that does justice to the work you deliver.

It all begins with a great strategy.

Let's get started!

Ready to build something great together?

You deserve a

website

brand

design

that does justice to the
work you deliver.

It all begins with a great strategy.

Let's get started!

Contact me

I'd love to hear from you. Book a call, send a message, or shoot me an email!

Contact me

I'd love to hear from you. Book a call, send a message, or shoot me an email!

Contact me

I'd love to hear from you. Book a call, send a message, or shoot me an email!

Strategic design for elevated web experiences.

@2026 Ria Scureman Designs | All Rights Reserved

Strategic design for elevated web experiences.

@2026 Ria Scureman Designs | All Rights Reserved

Strategic design for elevated web experiences.

@2026 Ria Scureman Designs | All Rights Reserved

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